Financial Services
Organizations in this industry (particularly banks and payment providers) are faced with difficult market modeling, individual customer profiling, and marketing challenges. Increasing the share of their wallet and the portion of a customer’s funds or transactions that are handled by the financial institution are the keys to maximizing profitability and increasing revenues.
Other challenges in this sector include fraud detection, loyalty programs, and specialized services. AvonDx has built its services based on this area of expertise to cover:
- Customer lifetime value
- Customer retention
- Marketing automation
- Cost modeling
- Customer profitability analysis
- Market segmentation
- Forecast and segmentation
- Loyalty program
- Compliance for Anti Money Laundering (AML)
