Financial Services

Organizations in this industry (particularly banks and payment providers) are faced with difficult market modeling, individual customer profiling, and marketing challenges. Increasing the share of their wallet and the portion of a customer’s funds or transactions that are handled by the financial institution are the keys to maximizing profitability and increasing revenues.

Other challenges in this sector include fraud detection, loyalty programs, and specialized services. AvonDx has built its services based on this area of expertise to cover:

Customer lifetime value
Customer retention
Marketing automation
Cost modeling
Customer profitability analysis
Market segmentation
Forecast and segmentation
Loyalty program
Compliance for Anti Money Laundering (AML)